Gucci Guilty

A three-part Gucci Guilty x i-D x Sarah Bahbah modern love collaboration centring on how real people define their own love connections.

Client

Gucci

Type

Motion Graphics, Title Design

Year

2018

About

A three-part Gucci Guilty x i-D x Sarah Bahbah modern love collaboration centring on how real people define their own love connections - liberated from expectations of generations past. My role in this project was to develop the opening titles. I chose a quirky, imperfect font to reflect the central theme of the videos—unconventional love that doesn’t always follow traditional norms.