New and emerging Jinri, an American-Korean artist and producer, commissioned me to craft a new fresh identity for their musical realm. Drawing inspiration from distinct musical motifs prevalent in the industry, I designed a distinctive and enduring identity capable of evolving with the artist over time. The core of the visual identity revolves around the circle. Functioning as the aesthetically cohesive element, the circle serves as the common thread linking all music genres. It transcends genre boundaries, appearing seamlessly in diverse styles like hip-hop and reggae. Building upon this concept, I crafted an identity focused on the dynamic rotation of the circle, visually intertwining various musical elements.